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GM Exec Susan Docherty Headed to China

Monday, May 24, 2010 @ 10:14 AM

General Motors announced today that Susan Docherty, one of the highest ranked and highest profile women in the auto industry, has a new job:  in Shanghai.  Docherty's recent meteoric rise, fall and public humiliation was the subject of an Op Ed I wrote for the Detroit Press that had over 30,000 online hits in less than 24 hours.  The piece is also posted on this website under On Anne's Mind.  I hit a nerve with the piece, which drew attention to the toxic culture that has been driving women executives out of the U.S. auto industry for nearly a decade.  Women barely made a dent in senior leadership in the imports so they had little ground to lose there.

Here's the GM announced, released at 7 a.m. this morning, Monday, May 24th. 

  Susan E. Docherty Named GM Vice President, International Operations Sales, Marketing and Aftersales


DETROIT/SHANGHAI – General Motors today announced that Susan E. Docherty has been appointed GM vice president, International Operational Sales, Marketing and Aftersales, effective June 1.  Docherty, 47, will report to Tim Lee, president, GM International Operations (GMIO).

"Growth in China and other emerging markets is important to the company’s future,” said GM Chairman and CEO, Ed Whitacre.  “We are counting on Susan to make a significant contribution and I am glad to have her running this critical part of our business."

GM sells almost 50 percent of all new vehicles within GMIO, which is comprised of more than 90 markets including Asia Pacific, Latin America, Africa, the Middle East, Russia and the Commonwealth of Independent States (CIS).  Most of the GMIO countries are considered emerging markets and are an engine of GMIO growth over the next decade.

Docherty’s role in the region will be to coordinate sales, marketing and aftersales in GM’s Asia Pacific, Latin America, Africa, the Middle East, Russia and CIS operations.  She will have responsibility for market performance, improving the opinion and consideration of Chevrolet, Buick, GMC, Holden and Cadillac brands to drive consumer demand for GM vehicles.

“We are fortunate to have Susan joining us at this important time in GMIO’s history, as we focus on growth throughout the region” said Lee.  “She brings a wealth of sales and marketing experience with a fresh perspective to the way we approach our business.”

Docherty replaces Don Johnson, vice president, International Operational Sales, Marketing and Aftersales, 53, whose new position at GM will be announced soon. 

Most recently, Docherty was GM vice president of U.S. marketing.  Previously she served as GM vice president, U.S. Sales, Service and Marketing, responsible for improving year-over-year sales performance, reducing incentive spend, improving residuals as well as marketing and advertising for the company’s vehicle brands. She was also responsible for GM’s relationship with dealers and numerous Dealer Councils.  Docherty has extensive sales, service and marketing experience, having held positions with responsibility for Canada, the U.S., and abroad. Most notable is her brand work, including the launch of the 2010 Buick LaCrosse and GMC Terrain.

"Susan has given her all to GM for many years," said GM president North America, Mark Reuss.  “She has set the foundations for our future in North America and takes significant domestic and international experience and expertise to her new position.  We wish her every success."

###

About General Motors:  General Motors, one of the world’s largest automakers, traces its roots back to 1908.  With its global headquarters in Detroit, GM employs 205,000 people in every major region of the world and does business in some 140 countries.  GM and its strategic partners produce cars and trucks in 34 countries, and sell and service these vehicles through the following brands:  Buick, Cadillac, Chevrolet, FAW, GMC, GM Daewoo, Holden, Opel, Vauxhall and Wuling.  GM’s largest national market is the United States, followed by China, Brazil, Germany, the United Kingdom, Canada, and Italy.  GM’s OnStar subsidiary is the industry leader in vehicle safety, security and information services.  General Motors acquired operations from General Motors Corporation on July 10, 2009, and references to prior periods in this and other press.

CONTACTS:

Lori Arpin
lori.arpin@gm.com
313.316.4291

Mike Albano
mike.albano@gm.com
+86 1381 613 6496

 

 

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