From Detroit to California, Melbourne to Mexico City, Anne Doyle has been mentored and tested by CEOs, COOs, union leaders, top national journalists and some of the most powerful dealers in the country. She has also worked with several legendary leaders, including Jac Nasser, Jack Welch, and Coca-Cola’s Roberto Goizueta.
Doyle is also a veteran of turbulent times and seismic culture change. One of her toughest tests was serving on Ford’s executive crisis team during the Firestone tire/Ford Explorer crisis (1999-2000), which is still studied by MBA students as one of the toughest business challenges of the decade.
She joined the public affairs staff of the world’s second largest automaker in 1987, at the beginning of a decade of record profits and expansion. Over her 13 years in the tough environment of the auto industry, she held numerous leadership positions in global product development, sales and marketing, customer service, and governmental affairs operations.
Her international experience includes leading communications teams in the U.S., Europe, Australia, Mexico and Canada. She was responsible for brand communications for Ford, Lincoln, Mercury, Jaguar and Aston Martin. She helped develop and execute tactics to rebuild one of the most recognized brand’s in the world – the Ford blue oval – after devastating damage to its public image.
During three years in governmental affairs, she directed development of Ford’s national grassroots political program, collaborating with General Motors and Chrysler on political strategy. Working directly with Ford President Red Poling, she directed the creation of the Big Three Supplier CEO Council (including GE chairman Jack Welch), developed and executed political strategy, and prepared hundreds of senior managers, top dealers and supplier executives for Capital Hill lobbying.
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